Ep 19 Is Your Brand Actually Working? How a Brand Audit Reveals the Truth
Jul 22
Here's the truth: half of what you think you know about your brand is probably just a guess.
In this episode, Jessie and Jaime walk you through a complete brand audit—a thorough, systematic review that covers both your strategy and your style.
We explain which critical areas deserve your attention, how to use data to back up your assumptions, and what to look for when evaluating whether your brand is truly aligned with your mission, your audience, and your future goals.
While brand audits aren't the sexiest task on your to-do list, they're essential. By the end of this conversation, you'll know exactly what's working, what needs adjusting, and whether a small refresh or full rebrand is in order.
If you've been operating on instinct alone, this episode equips you to audit your brand with confidence.
Most brand problems aren't design problems. They're strategy problems dressed up in pretty colors.
Talk Branding To Me is the podcast for women building businesses who want both: a brand that looks good and actually works.
Hosted by brand strategists and designers Jaime Wright of Embellished Brands and Jessie Ford of Untethered Design Studio, each episode is an honest, approachable conversation about the real strategy and style behind brands that build trust and stand out.
If you've ever felt like something about your brand is off — even if you can't quite name it — you're in the right place.
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🎁 Free resource: Grab our Branding Glossary at TalkBrandingToMe.com. It’s your practical guide to decoding branding jargon, so you can navigate the branding process without the overwhelm.
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