You've got a great product, but does it automatically become a great brand? And what about trends—should you chase them or ignore them? 

In this episode, Jaime and Jessie tackle the question: which comes first? We explore how products (including services), brands, and trends actually interact with each other, when each one matters most, and how understanding their relationship can change your business strategy. 

Through real-world examples, you'll see what happens when brands and products are misaligned, and why the marketplace demand (trends) tells you something important. 

If you've ever wondered which element should take priority, this episode reveals the answer—with nuance.

Resource Mentioned in the Episode:

The Marketing Millennials: https://themarketingmillennials.com/ 

Most brand problems aren't design problems. They're strategy problems dressed up in pretty colors.

Talk Branding To Me is the podcast for women building businesses who want both: a brand that looks good and actually works. 

Hosted by brand strategists and designers Jaime Wright of Embellished Brands and Jessie Ford of Untethered Design Studio, each episode is an honest, approachable conversation about the real strategy and style behind brands that build trust and stand out.

If you've ever felt like something about your brand is off — even if you can't quite name it — you're in the right place.

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🎁 Free resource: Grab our Branding Glossary at TalkBrandingToMe.com. It’s your practical guide to decoding branding jargon, so you can navigate the branding process without the overwhelm.

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